CodeMesh 2014 – Alejandro Ramallo – Marketing, Big Logic and a Pinch of ACID


By Erlang Central | Published: January 8, 2015



Marketing, Big Logic and a Pinch of ACID

Consumer Marketing is becoming the most computationally significant capability in the enterprise. In this talk I will be describing the challenges faced by Consumer Marketing in the FMCG world and our experience in implementing a Consumer Engagement platform to deliver soft real-time mass customisation.

I’ll describe the design and implementation of our core platform, Leapsight Semantic Dataspace (LSD), a distributed, scalable, fault-tolerant deductive semantic-graph database, and why and how we turned to Erlang/OTP and Riak Core as a foundation for our platform.

Talk objectives:

* Review the challenges faced by marketeers in the Consumer Marketing space and a successful solution blueprint
* Detail why and how we turned to Erlang/OTP and Riak Core to enable the implementation of a next-generation solution
* Review the design of LSD, including inner workings of the Datalog-based query language and RDF-graph information model and Erlang/Riak Core design patterns
* Use Cases



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