CodeMesh 2014 – Alejandro Ramallo – Marketing, Big Logic and a Pinch of ACID
Marketing, Big Logic and a Pinch of ACID
Consumer Marketing is becoming the most computationally significant capability in the enterprise. In this talk I will be describing the challenges faced by Consumer Marketing in the FMCG world and our experience in implementing a Consumer Engagement platform to deliver soft real-time mass customisation.
I’ll describe the design and implementation of our core platform, Leapsight Semantic Dataspace (LSD), a distributed, scalable, fault-tolerant deductive semantic-graph database, and why and how we turned to Erlang/OTP and Riak Core as a foundation for our platform.
* Review the challenges faced by marketeers in the Consumer Marketing space and a successful solution blueprint
* Detail why and how we turned to Erlang/OTP and Riak Core to enable the implementation of a next-generation solution
* Review the design of LSD, including inner workings of the Datalog-based query language and RDF-graph information model and Erlang/Riak Core design patterns
* Use Cases