Ad Serving in Erlang


By Erlang Central | Published: April 27, 2009



We’ve been using Erlang at Mochi Media since the 2006 launch of MochiAds, our advertising platform for Flash games. It’s the first time any of us have done any production software with a functional programming language, and thus far it’s turned out to be a great experience. The success of the MochiAds platform led us to writing many other products (internal and external) on the same technology stack. We believe Erlang to be one of the key reasons why we’re able to develop more quickly and scale more easily than our competitors.


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Speakers:

  • Bob Ippolito

    Founder and CTO of Mochi Media
    Mochi Media Inc.

    Bob Ippolito is CTO and cofounder of Mochi Media, Inc. Bob started using Erlang in 2006 to prototype an ad server, and it quickly became the de facto platform for building servers at Mochi. He is also an experienced Python user and frequent open source contributor.Bob Ippolito is CTO and cofounder of Mochi Media, Inc. Bob started using Erlang in 2006 to prototype an ad server, and it quickly became the de facto platform for building servers at Mochi. He is also an experienced Python user and frequent open source contributor.

    Bob Ippolito


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